The boy is back.
Being ousted for years, HUGO, the young and more radical brand of HUGO BOSS is back. For bodywear we created the new global look&feel and pack designs. Video:
Launched in 2014, ABOUT YOU is already one of Europe's most successful online fashion retailers. Leo Burnett-Laeufer is responsible for brand- and communication strategy, naming, design, analog and digital brand staging. Just call Andreas Laeufer if you want to know more ABOUT HOW we did it, or read the story here:
We stopped counting the awards: This project possibly made us the highest decorated design agency of last year, worldwide. For our client OH!Saft, we reclaimed an overlooked, second-nature gesture (opening a bottle) and linked it to the pressing and squeezing action characteristic of a citrus press.