The boy is back.

Okt 2018

The boy is back.

Being ousted for years, HUGO, the young and more radical brand of HUGO BOSS is back. We created the new global bodywear look&feel and packaging design.

THE E-MOBILITY REVOLUTION

Mär 2018

THE E-MOBILITY REVOLUTION

We’re proud to have designed the leading edge of tomorrow’s urban mobility solutions:

From Brand-Strategy to Brand-Design and the design of the e-scooter itself, we've planned and created this global mobility brand from scratch. Born responsible:

a retailers dream

Okt 2017

a retailers dream

Launched in 2014, ABOUT YOU is already one of Europe's most successful online fashion retailers. Leo Burnett-Laeufer is responsible for brand- and communication strategy, naming, design, analog and digital brand staging. Just call Andreas Laeufer if you want to know more ABOUT HOW we did it, or read the story here:

a new boss

Jan 2018

a new boss

Our brand new strategy and packaging design is re-staging HUGO BOSS BODYWEAR all around the world. Discover More:

RAW LUXURY Close

Mär 2017

RAW LUXURY

In selected stores: a brand new, very male, pitch black universe, for ITEM m6.

Watch
Award frenzy

Jan 2017

Award frenzy

We stopped counting the awards: This project possibly made us the highest decorated design agency of last year, worldwide. For our client OH!Saft, we reclaimed an overlooked, second-nature gesture (opening a bottle) and linked it to the pressing and squeezing action characteristic of a citrus press.

bold transformation

Mai 2017

bold transformation

The impact of our new strategy and packaging design for BECKERS BESTER is incredible. This radical and courages re-design is dominating the shopping aisle and helps the brand withstanding any test of time.